CreditLadder, a software business that aims to revolutionise the rental payment process for tenants, landlord and agents, has appointed Sheraz Dar as their CEO.
Dar was group marketing director at Digital Property Group, which later merged with Zoopla, and was responsible for the famous ‘rapping granny’ TV adverts for FindaProperty.
He has since been heavily involved with proptech companies such as Quidco, eMoov, Fixflo, Hubble and OpenRent.
The appointment comes as CreditLadder looks to drive growth behind the Rental Exchange initiative which it launched last year in partnership with Experian.
The concept allows tenants to improve their credit rating simply by paying their rent on time each month.
Dar said: “With over 5m UK households in the private rental sector, equating to approximately 10m tenants, it is shocking to know that rental payments, which account for over 75% of monthly outgoings in some parts of the UK, do not help build a tenant’s credit rating which is critical for accessing better finance deals including credit cards and mortgages.”
In his role, Dar will also explore new opportunities for CreditLadder growth, adding: “The eco-system around rental collections and payments is still largely a manual process, and we want to support efficiencies in this space which will ultimately benefit agents, landlords and tenants.”
Mark Jones of PP Asset Management, the majority shareholders of CreditLadder, said: “We’re delighted to have Sheraz on board. His experience of building brands, strategic insight within Proptech and his skillset gained as an investor makes him the perfect fit to drive the growth of CreditLadder.”